The Promax suite of solutions is specifically designed to transform Trade Promotion Management (TPM) and Optimization activities for the Consumer Goods (CG) industry. Our tools enable businesses to harness competitive intelligence, while our services make organizations future-ready. With over 25 years of experience, we have a long record of helping clients achieve great successes from our specially crafted closed-loop trade promotions management process.
Many CG companies have implemented some form of TPM solution, typically achieving margin improvements and volume uplifts. However, industry analysts believe that only a very small percentage of TPM implementations realize the full potential of their trade promotion investments.
Companies need best-in-class TPM solutions complemented by deep business insights offered by Trade Promotion Optimization (TPO), backed by highly integrated and optimized processes to maintain competitive advantage.
End to End Trade
Promotion Management and Analytics
ROI Analytics and
Comprehensive Services to
complement any TPM solution
When manufacturers do not have systems in place to evaluate trade promotions over time—identifying which ones worked and which ones did not work, and why—they are challenged to consistently improve the effectiveness and efficiency of their trade spend.
Data for trade promotions come from several systems like POS data, syndicated data, ERP, demand planning systems, and more. Unless all this data is synchronized, analysis becomes incomplete and meaningless.
Account managers, finance teams, demand planners and management may each have their own version of numbers for trade spend versus return. It is essential that the entire organization strives to achieve and improve ‘One Number’.