Case Studies: Wipro Promax

Case Studies

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Top Personal Care Product Maker Takes Predictive Planning Route

The client wanted a one-stop solution for its trade promotions and related activities. There was a need to improve the sales and profitability of promotions and visibility of key stakeholders from sales, demand and finance functions in the business. They wanted to use data from multiple sources like point of sale, syndicated data, etc. to understand impact of various causals that affect promotional performance and transform their transactional promotional planning approach into a more predictive and accurate one.

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