News & Upcoming Events

Start here to learn about the latest Promax news and stay up-to-date on our events.
For further queries, write to us at WPAS-Promax@wipro.com

3rd October, 2017

Wipro Promax @ POI Dallas Summit

Date: 1st to 3rd November, 2017
Venue: The Westin Galleria Dallas
Theme: Collaborative Marketing Driven by Advanced Analytics

Wipro Promax is a sponsor and participant at the POI Dallas Summit wherein, leading Consumer Goods companies and solution providers discuss the latest trends around creating and optimizing promotional plans, assortments, and pricing that drives brand/category/store sales and profits.

We welcome you to visit our exhibit stand at the event and get a live demo of Promax Advanced and Promax Optimize, our best-in-class solutions for trade promotions management and optimization. Our thought leaders will share their vision on digitizing and optimizing trade promotions based on their experience working with customers across the globe.


1st September, 2017

Wipro Promax @ The GMA Leadership Forum 2017

Date: 7th to 10th Sep, 2017
Venue: The Greenbrier, White Sulphur Springs, WV

The 2017 GMA Leadership Forum has evolved into an unparalleled gathering created for Consumer Packaged Goods (CPG) manufacturers – by CPG manufacturers. This event will see Thought Leaders, CEOs and C-Suite Executives assemble, from all over the industry, for four days of discussions and presentations to address the most pressing issues facing the CPG industry today.

This year, Wipro is the luncheon sponsor at the GMA Leadership Forum. Our subject matter experts will be at the event to discuss how we can enable you 'Connect Brands to Consumers'.

Wipro Promax Analytics Solutions will be presenting at the Executive Leadership Tracks titled 'Digitizing & Optimizing your Trade Promotion Processes'.

We welcome you to attend the session to gain an understanding of ‘Insights and strategies for customer and Category Growth by using 'Digitized and Optimized Trade Promotion Processes'


30th May, 2017

Wipro Promax at the 14th Annual Consumer Goods Sales and Marketing Summit

Date: 5th to 7th June, 2017
Venue: Roosevelt Hotel, New York
Theme: Driving Digital Engagement


20th April, 2017

Wipro Promax at the European Promotion Optimization Summit at Amsterdam

Date: 9th to 11th May, 2017
Venue: Movenpick Hotel Amsterdam City Centre
Theme: Collaborate Globally and Execute Locally

The European Promotion Optimization Summit provides an opportunity to consumer goods industry players to collaboratively create and optimize promotional plans, assortments, and pricing that helps in driving brand or category or store’s sales and profits. The summit will bring immense benefit to executives responsible for pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions.

Wipro Promax Analytics Solutions is a sponsor for the event and would have an exhibit stand for TPM/TPO solutions demonstrations and enquiries. The exhibition will include:

  • Thought Leadership: Connect with our experts who will share the latest trends and experiences in dealing with trade promotions management, optimizations and data management.
  • Demonstration: Get a live demo of Promax Advanced and Promax Optimize, our best-in-class solutions for trade promotions management and optimization.

22nd March, 2017

Promax solutions have been named in the latest ‘Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry’, published by Gartner

Date: 22nd March, 2017

Promax solutions have been named in the latest “Market Guide for Trade Promotion Management and Optimizationfor the Consumer Goods Industry”, published on February 2nd 2017 by Gartner, the world’s leading information technology research and advisory company based in Connecticut, USA.

Dinesh Rathi, Wipro Promax Global Business head said; “Trade promotion business processes in Consumer Good companies are often at different levels of maturity across markets. Accordingly, companies are looking for a strategic partner who can offer robust solution and services addressing needs from transactional trade management through to advanced analytics & optimization. Wipro addresses these diverse needs through its Promax Advanced and Optimize solutions, the latter being a bolt-on solution to any TPM system addressing the need for post promotion analytics and predictive promotion optimization.

Our focus is helping our customers to improve the ROI of their trade spend. Our solutions, services and highly experienced industry consultants focus on enabling customers run their trade processes more efficiently and help the business identifyand improve, through advanced analytics, the promotional spend which is delivering sub-optimal returns.”

9th March, 2017

Wipro Promax at the POI Spring Summit at Chicago

Date: 5th to 7th April, 2017
Venue: Chicago Marriott Downtown
Theme: Fusing Digital and Trade Strategies to Drive Mutual Growth - Taking your TPM, TPO and Advanced Analytics Capabilities to the Next Level

The POI Summit 2017 provides an opportunity to consumer goods industry players to collaboratively create and optimize promotional plans, assortments, and pricing that helps in driving brand or category or store’s sales and profits. The summit will bring immense benefit to executives responsible for pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions.

Wipro Promax Analytics Solutions is a sponsor for the event and would have an exhibit stand for TPM/TPO solutions demonstrations and enquiries. The exhibition will include:

  • Vision session (Thought Leadership): Connect with our experts who will share the latest trends and experiences in dealing with trade promotions management, optimizations and data management.
  • Demonstration: Get a live demo of Promax Advanced and Promax Optimize, our best-in-class solutions for trade promotions management and optimization.

9th March, 2017

Wipro Promax Analytics Solutions is featured in APAC CIO Outlook’s '25 Most Promising Business Intelligence Solution Providers 2017'



9th March, 2017

Wipro Promax is recognized as a ‘Best in Class Provider of Trade Promotions Solutions’ for the 7th consecutive year by Consumer Goods Technology Readers


2nd-4th November, 2016

Wipro Promax at the POI Summit at Dallas: Achieving mutual growth through Data Centered Collaboration

Fueled by TPM, TPO, Revenue Management and Advanced Analytics Capabilities


6th-8th June, 2016

Wipro at Consumer Goods Sales & Marketing Summit, 2016

The 365 Consumer: Mapping the Path to Purchase


June, 2016

Wipro Promax features in POI Vendor Panorama for 2016


10th-12th April, 2016

Wipro Promax at POI Summit, 2016: Collaborative Marketing Driven by Advanced Analytics


2nd March, 2016

Wipro Promax ranked by the 2016 CGT Readers’ Choice as Trade Promotion Management Top Service Provider


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