Start here to learn about the latest Promax news and stay up-to-date on our events.
For further queries, write to us at WPAS-Promax@wipro.com
30th March, 2018
Dinesh Rathi, General Manager & Business Head - Promax, Wipro Ltd. was featured on the cover of the magazine and quoted in an article published in the magazine. He said, "Our focus and investments are more towards Trade Promotion Optimization (TPO), where customers can plan their promotions predictively. They can simulate various promotional scenarios and review its impact on financial and volumetric outcomes (constrained optimization). Promax Optimize is designed for business users using advanced Microservices Architecture and Machine Learning Algorithms. The solution can bolt-on to any existing Trade Promotion Management (TPM) systems and can interface with internal and external data sources.
Our customers have gained several qualitative and quantitative benefits such as visibility to the most effective promotion tactics and pricing strategies and savings in operating income. The customer now has a single consolidated trade promotion planning and analytics solution to provide users with visibility to both predicted and actual key individual promotion KPIs."
Click here to read more.
26th March, 2018
Date: 15th to 17th May, 2018
Venue: Hilton Budapest
Theme: Advancing ROI with TPX, Retail Execution, Advanced Analytics, Pricing, and eCommerce
Wipro Promax is a sponsor and participant at the Budapest event. We welcome you to visit our booth, attend our vision session and learn about our solution suite for Trade Promotion and Revenue Growth Management.
Our team of experts would be pleased to share how Wipro Promax is leading our customers to the forefront in terms of Trade Promotion Optimization capabilities and the business results generated by Promax Optimize, our TPO solution.
To know more, write to us at WPAS-Promax@wipro.com
26th March, 2018
Date: 11th to 13th April, 2018
Venue: Chicago Marriott Downtown
Theme: Winning with TPx, Retail Execution, and Advanced Analytics Capabilities Across Channels
Wipro Promax is a sponsor and participant at the event. We welcome you to visit our booth, attend our vision session and learn about our solution suite for Trade Promotion and Revenue Growth Management.
Our team of experts would be pleased to share how Wipro Promax is leading our customers to the forefront in terms of Trade Promotion Optimization capabilities and the business results generated by Promax Optimize, our TPO solution
To know more, write to us at WPAS-Promax@wipro.com
2nd November, 2017
To know more, write to us at WPAS-Promax@wipro.com
3rd October, 2017
Date: 1st to 3rd November, 2017
Venue: The Westin Galleria Dallas
Theme: Collaborative Marketing Driven by Advanced Analytics
Wipro Promax is a sponsor and participant at the POI Dallas Summit wherein, leading Consumer Goods companies and solution providers discuss the latest trends around creating and optimizing promotional plans, assortments, and pricing that drives brand/category/store sales and profits.
We welcome you to visit our exhibit stand at the event and get a live demo of Promax Advanced and Promax Optimize, our best-in-class solutions for trade promotions management and optimization. Our thought leaders will share their vision on digitizing and optimizing trade promotions based on their experience working with customers across the globe.
1st September, 2017
Date: 7th to 10th Sep, 2017
Venue: The Greenbrier, White Sulphur Springs, WV
The 2017 GMA Leadership Forum has evolved into an unparalleled gathering created for Consumer Packaged Goods (CPG) manufacturers – by CPG manufacturers. This event will see Thought Leaders, CEOs and C-Suite Executives assemble, from all over the industry, for four days of discussions and presentations to address the most pressing issues facing the CPG industry today.
This year, Wipro is the luncheon sponsor at the GMA Leadership Forum. Our subject matter experts will be at the event to discuss how we can enable you 'Connect Brands to Consumers'.
Wipro Promax Analytics Solutions will be presenting at the Executive Leadership Tracks titled 'Digitizing & Optimizing your Trade Promotion Processes'.
We welcome you to attend the session to gain an understanding of ‘Insights and strategies for customer and Category Growth by using 'Digitized and Optimized Trade Promotion Processes'
30th May, 2017
Date: 5th to 7th June, 2017
Venue: Roosevelt Hotel, New York
Theme: Driving Digital Engagement
20th April, 2017
Date: 9th to 11th May, 2017
Venue: Movenpick Hotel Amsterdam City Centre
Theme: Collaborate Globally and Execute Locally
The European Promotion Optimization Summit provides an opportunity to consumer goods industry players to collaboratively create and optimize promotional plans, assortments, and pricing that helps in driving brand or category or store’s sales and profits. The summit will bring immense benefit to executives responsible for pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions.
Wipro Promax Analytics Solutions is a sponsor for the event and would have an exhibit stand for TPM/TPO solutions demonstrations and enquiries. The exhibition will include:
22nd March, 2017
Date: 22nd March, 2017
Promax solutions have been named in the latest “Market Guide for Trade Promotion Management and Optimizationfor the Consumer Goods Industry”, published on February 2nd 2017 by Gartner, the world’s leading information technology research and advisory company based in Connecticut, USA.
Dinesh Rathi, Wipro Promax Global Business head said; “Trade promotion business processes in Consumer Good companies are often at different levels of maturity across markets. Accordingly, companies are looking for a strategic partner who can offer robust solution and services addressing needs from transactional trade management through to advanced analytics & optimization. Wipro addresses these diverse needs through its Promax Advanced and Optimize solutions, the latter being a bolt-on solution to any TPM system addressing the need for post promotion analytics and predictive promotion optimization.
Our focus is helping our customers to improve the ROI of their trade spend. Our solutions, services and highly experienced industry consultants focus on enabling customers run their trade processes more efficiently and help the business identifyand improve, through advanced analytics, the promotional spend which is delivering sub-optimal returns.”
9th March, 2017
Date: 5th to 7th April, 2017
Venue: Chicago Marriott Downtown
Theme: Fusing Digital and Trade Strategies to Drive Mutual Growth - Taking your TPM, TPO and Advanced Analytics Capabilities to the Next Level
The POI Summit 2017 provides an opportunity to consumer goods industry players to collaboratively create and optimize promotional plans, assortments, and pricing that helps in driving brand or category or store’s sales and profits. The summit will bring immense benefit to executives responsible for pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions.
Wipro Promax Analytics Solutions is a sponsor for the event and would have an exhibit stand for TPM/TPO solutions demonstrations and enquiries. The exhibition will include:
9th March, 2017
9th March, 2017
2nd-4th November, 2016
Fueled by TPM, TPO, Revenue Management and Advanced Analytics Capabilities
6th-8th June, 2016
The 365 Consumer: Mapping the Path to Purchase
10th-12th April, 2016
2nd March, 2016