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The client was unable to arrive at an accurate volume forecast which affected demand planning, inventory management (stockouts, excess inventory etc.) in the supply chain. This was impacting sales revenue and relationships with suppliers and retailers. There was need for a standard and time efficient process of planning promotions and a robust audit trail capability. The client was looking for better visibility into accruals and promotional claims, to maximize the use of working capital. There was also a need to track, report and allocate payments more effectively, enabling measurement of customer or SKU profitability.