Software and services packaged to deliver exceptional returns from trade spend

Comprehensive Solution for Trade Promotion Transformation

Promax Advanced

End to End Trade
Promotion Management and Analytics

Promax Optimize

ROI Analytics and
Predictive Planning

Integrated Trade Services

Comprehensive Services to
complement any TPM solution

15-30% of sales revenue - That is typically how much Consumer Goods (CG) companies spend on Trade Promotions. Given this sizeable portion, optimizing trade spends to get the most out of your budget becomes a matter of significant importance. However, factors such as intensified competition, country-specific logistics, or regulatory compliance make it a challenge to achieve this optimization. To improve market share and succeed in this environment, an organization needs optimized trade activities, options for outsourcing processes, and access to deep industry expertise.

Success Stories

What differentiates us





Thought Leadership

Integrated Promotion Planning

The need for integrated systems for unified decision making

Incorporating Predictive Analytics in your Promotions

A predictive multi-causal statistical model

Making the Big Leap from TPM to ‘Best-in-class’ Trade Promotion Optimization

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USA: +1 800-256-7207
Europe: +44 0-800-098-8977
Australia: +61-1300-139-575

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Wipro Promax receives "Best-in-Class" for Promotion Calendar functionality in the latest POI TPx Vendor Panorama 2017 released by Promotion Optimization Institute (POI)

Wipro Promax @ POI Dallas Summit

Wipro Promax @ The GMA Leadership Forum 2017

Wipro Promax @ 14th Annual Consumer Goods Sales and Marketing Summit

Wipro Promax at the European Promotion Optimization Summit at Amsterdam