Integrated Services for Trade Promotions

Wipro’s comprehensive services ensure that investments in trade spend are justified and accrue maximum sales and returns on investment (RoI). Wipro recognizes the challenges and process maturity of each customer and adds value by providing complementary services to existing promotion management processes. These services facilitate visibility, actionable insights and corrective actions to improve performance in collaboration with customers.

Our Integrated Trade Services solutions can be customized to your TPM requirements. Explore our service offerings:


Transform your Trade Promotion Management (TPM) to maximize sales and RoI


Business Process Re-engineering

To attain sophisticated trade promotion capabilities, an organization must leverage advancements in technology without compromising on its core competencies. Wipro partners with organizations to redesign TPM systems with a keen focus on the business requirements and industry landscape. Our consulting expertise spans across process assessment, design, standardization within the organization including organizational change management and training. These services have helped our clients to streamline their planning process and resulted in successful business outcomes.



Systems Transformation

Wipro can add value to your promotion management process, irrespective of whether you have a proprietary or a third party TPM solution. We offer a full range of expertise, starting from integration of ERPs, demand planning systems and BI platforms with TPM systems to advanced analytics, optimization and predictive models that could be added on to your current TPM system.



Data Management

Wipro offers comprehensive data management capabilities including cleansing, harmonization and enrichment. Through a combination of partnerships with leading vendors in this space as well as investments in proprietary tools, we support the complexity associated with multi-retailer, multi granular and multi-locale data. We work with syndicated data sources and also manage ePoS data feeds, including data collected on a daily basis, thereby enabling thorough analysis and insights for decision making.



Analytics and Insights

Wipro’s Analytics services cover all the activities involved in running Trade Promotions. It could be a simple spend analysis or a multi causal statistical modeling to analyze RoI of trade spend or a complex predictive model that gives inputs for promotional planning. We have designed our unique ‘As a Service’ model keeping in view that clients can spend time investigating the outcomes of analytics rather than building the data and reports necessary to start the investigation.



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support.promax@wipro.com
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WPAS-Promax@wipro.com

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